Supporting women’s athletics, not just paying lip service (Go Badger Women’s Hockey!)

I’m absolutely loving this column Val Ackerman is doing over at ESPNW where she is speaking to prominent male sports executives about the future of women’s sports. It’s at once fascinating, heartening and upsetting. Her most recent is with recent Maple Leafs GM Brian Burke. Burke is probably best known around these parts for his no bigotry stance – he’s one of the few high-level executives out there consistently saying all the right things about why skin color, sexual orientation and really anything other than your athletic ability shouldn’t matter on the playing field.

Ackerman talks to Burke about the rapid growth of women’s hockey. I’m a huge women’s hockey fan and supporter and this was the first I’d heard that Burke was, as well, so I’m always happy to hear that high level men’s execs are also behind the women. I started wanting to break down some of the things Burke says, but ultimately, this quote of his is really what it comes down to for me:

Don’t just say you support Title IX, don’t just say you support women’s athletics; buy a ticket, bring your family. Buy a sponsorship on a team, put some money behind this thing, help it grow. If you really believe in women’s sports, there’s an opportunity to show it in a very direct way. Fans vote with their feet. Show up at a game.

– Brian Burke

I can’t stress enough how important this is and I’m going to go ahead and call each and every one of your out. When was the last time you went to a women’s college or professional game? Do you donate to your local college’s scholarship programs? Buy season tickets? Go to a game? Even at the high school level? Do you support fund raisers or pay admission?

If you do, do you drag your friends along? Do you extol the virtues of your favorite game or team? Do you introduce your friends and family to a sport or team they’re not familiar with and get them as excited about it as you are? Do you take your sister or niece or grandkid to as many different sports as you can and foster their love in a way that we didn’t get when we were little?

Because I didn’t used to do that and this year I made a concerted effort to change that. I’ve always been a hugely vocal supporter of Wisconsin women’s hockey, but I’d never put my money where my mouth was before now.

Follow the jump for more on Badger women’s hockey, Team USA and $5 world class talent
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